Equi Kindly was established to dedicate itself to a kind and respectful approach not only to horses, but also to the people around them, on both the sellers’ and buyers’ sides
In a digital world and a modern horse trading market increasingly influenced by AI tools, enhancement applications, and visual filters, our goal is to reintroduce what is no longer taken for granted: authenticity, personal contact, and a realistic presentation of a horse’s natural being and true potential.
The philosophy of Equi Kindly stands on several core pillars, such as:
- full respect for a horse’s real abilities,
- an individual approach with respect, humility, and kindness toward every horse,
- support of Czech breeders in expanding their young stock worldwide,
- standardization of natural horse being presentation,
- standing proudly with our own name behind every horse, we do not sell “a pig in a poke” but a verified animal with a transparent presentation.
The combination of family & friends basement and nearly 12 years of experience in the global equestrian sales gives us a strong foundation from which we can offer our clients a premium online purchase service "off the video," in person trials during shopping tours, boarding and training, ground transport, organization of vet services and air transport.
The main riding representative of Equi Kindly is Andrea Novotná, multiple-time Czech national team member at the Junior European Championships in eventing, multiple time Czech Champion title holder, and a regular competitor at 3* international events across Europe.
We are looking forward to find your next equine partner!
On behalf of The Equi Kindly Team, Martina
